Royal Enfield has announced that the brand is introducing a non-profit, creative initiative called Helmets For India. Under the new initiative, Royal Enfield aims to bring awareness about wearing helmets and improve road safety for riders in India. This will also enable the motorcycle brand to expand its ecosystem consisting of a unified community and have an expansive retail network. Helmets for India collaboration with Royal Enfield will allow the brand to allow influential voices and inspire action towards the cause.
What is the “Helmets For India” initiative?
Niels-Peter Jensen, a German film-maker and former world champion mountain bike racer, started the Helmets For India initiative in 2018. Jensen launched the initiative after witnessing a road accident that involved a young two-wheeler rider. This compelled Jensen to take the initiative which is the Helmets For India. Niels-Peter Jensen also came up with the “Safe ride for everyone, everywhere!” motto. The motto has allowed him to influence change unite the global motorcycling community and also raise awareness about helmets.
The Helmets of India initiative has carried out numerous awareness drives and events over the years involving various Indian riders. Global collaboration with more than 20 renowned artists helps create customized helmets for uniting the community. Some of these artists include Dean Stockton, aka D*Face, Magnus Walker, Steve Caballero, Roadkill, or Rasmus Tikkanen. The non-profit organization also conducted an awareness ride with workshops from Mumbai to Goa, during which they distributed 300 helmets.
Partnering with Royal Enfield
To celebrate the partnership, Helmets for India and Royal Enfield plan to arrange a unique global artist’s collective initiative. The partnership involves world-renowned artists creating unique and evocative expressions on helmets that will undergo an auction raising funds for awareness. This includes artists Jet Bailey, Ron Miller, Sanskar Sawant, and Francesco Colombo. Royal Enfield will then unveil these designs across its social media channels and the Helmets for India website.
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