Honda 2Wheelers has announced that the brand’s family in Karnataka has grown to over 40 lakh customers. In the last 5 years, the brand has had quite advanced leaps and bound in the two-wheeler industry. Honda reveals that the brand took almost 16 years to add the first 20 lakh customers. However, the last 20 lakh customers were added in just 5 years. Honda has also revealed that the brand has constantly updated its lineup of products in the Indian market. Furthermore, the two-wheeler company has also expanded its network to newer locations. This also helps in attracting more customers to the showrooms, thus boosting the sales. Honda also mentions that the Activa scooter and Shine commuter motorcycle are the top-selling products in the state.
Demand For Honda 2Wheelers In Karnataka
The brand has revealed that it captures a market share of around 49 per cent of the scooter segment in the state of Karnataka. Honda 2Wheelers also revealed that the overall share in the two-wheeler segment stands at 32 per cent. This includes both motorcycles and scooters. To further boost sales Honda is constantly expanding its network in Karnataka which will help the brand expand sales. Currently, Honda dealerships include over 380 touchpoints featuring dealerships, authorized service centres and best deal outlets. The brand has also ramped up its digital services in the Indian market, helping the brand create more awareness about safety and allowing customers to purchase their favourite Honda from the safety of the home.
Honda’s Activities In Karnataka
During Covid-19, Honda contributed around INR 50 lakh to help the needy get vaporizer machines, protection gear, masks, food packets etc. Along with this, the brand has continued conducting its Road Safety campaign in the state as well. Honda revealed that the brand has provided training to more than 1 lakh citizens at its Safety Driving Education Centers (SDECs) in Karnataka. In addition to this, Honda is also spreading road safety awareness through webinars as well as classroom sittings.
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