Ather Energy has announced that the brand has collaborated with the newly formed Indian Premier League’s Ahmedabad franchise called the Gujarat Titans, as their principal partner. The EV manufacturer has therefore become the strategic partner for the starting season with this partnership. Ather Energy will also appear on the front of the Gujarat Titans’ official team jerseys. Thanks to the growing demand for EVs in the market, Ather Energy has also racked up a significant number of sales in the past year. In addition to this, the demand will only increase from here revealed the brand.
Also Read : Ather Energy Records 2,825 Units of Sales in January 2022
Under the partnership Gujarat Titans and Ather Energy aim to build a strong fan following across the country. The partnership will result in faster adoption of smart and intelligent EV scooters. The brand also reveals that this will give a boost to the electric vehicle segment. IPL attracts varied ages and genders, thus engaging the entire household which is the perfect way to make a strong impact and make an impression on a larger section of the audience.
Ather’s Current Range Of Models
Ather Energy currently has 2 models on sale – 450X and 450 Plus. Accordign to the brand, both the electric scooters are selling in good numbers. To catch up with the demand, Ather is also expanding its network at a much faster pace. Currently, the network consists of 30 experience centres (retail outlets) across India. By March 2023 the brand plans to open 150 experience centres in 100 cities. Also, 3 years from now, Ather plans to increase its annual production capacity to one million scooters from the current four lakh per annum.
Ather Grid which is Ather’s charging stations, is a network of over 300+ charging points. The Ather Grid makes its the country’s one of the largest fast-charging networks for electric vehicles. The brand also aims to install 5,000 fast chargers across India. The EV maker will work to develop new products and increase its network to 600 stores in the near future.
CredR offers a convenient platform for commoners to buy and sell their old bikes online. The brand also offers a customer-friendly platform that strives for quality. CredR also offers genuine deals on 2nd hand bikes in the Indian market.
