Ather Energy, has inaugrated the brand’s latest experience centre which is also known as Ather Space at Vesu, Surat. Ather Space is the company’s 2nd retail outlet in Gujarat which comes after recently unveiled 1st experience centre in Ahmedabad. The brand has opened the new experience centre in Gujarat thanks to the strong consumer demand for its 450X and 450 Plus e-scooters. Ather retails the brand’s flagship Ather 450X at the price of INR 1,26,926 ex-showroom in Surat. While, the 450 Plus costs INR 1,07,916 ex-showroom.
Ather Space in Surat
Gujarat has experienced an 8-fold increase in demand for Ather e-scooters since the opening of the Ahmedabad store. The quick rise in the demand for the e-scooters is thanks to the revision of the FAME II norms. The new Ather Space enables customers to get a first hand experience on the latest Ather electric scooters. The experience centre provides a dynamic, tactile, and interactive space for its customers.
The brand will use the dealership to create awareness in customers about the various aspects of the electric scooter. This includes mechanical/engineering efforts taken by the company to build the product. Customers from Surat can book their test rides from Ather’s official website or visit the new Ather Space. The new experience centre is built in partnership with the Kataria Group. And, the brand has installed 2 fast-charging points as part of the Ather Grid in Surat at Adajan and Magdalla.
Ather’s Future Plans
Ather is currently investing and building in a widespread fast charging infrastructure in India. The company aims to add 8-10 more fast chargers to strengthen its charging network across the state. Ather also intends to help new customers smoothly transition from ICE to electric vehicles by reducing their range anxiety. Ather also aims to add 500 Ather Grids by the end of 2022 across the country further reducing the range anxiety of customers.
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